AXE CLEAN YO' BALLS!

CONTROVERSY:

 

Just when you probably thought commercials and tv in general couldn't get any more sexual, Axe tops it off again! Axe's latest commercial consists of derogatory implications of "balls" aka, male genitals. The two- non-grenades, some foreign chick with a hott accent and Jamie Pressley, give a demonstration on how well Axe cleans. The demonstration that was used were sports balls--tennis balls, golf balls, soccer balls-- just one huge ball extravaganza! During the demo, a few people in the audience had little roles where one guy holds up two tennis balls sayin "What about my dirty balls?"-- Jamie Pressly responds with "Throw those fuzzy, hairy, balls down here"-- Another guy stands up with a net full of soccer balls and says "What about my ball sack?" The most classic and EPIC line was the old man coming out with the oldest, probably nation's first ever made basketballs-- Jamie responds with "We can clean your dirty old balls, too." This commercial has people everywhere goin' absolutely insane, claiming it's suggestive to children-- which it is. People claimed although it is pretty funny, it's a body wash-- you're not going to use a body wash to clean sports balls-- obviously they're talking about male body parts. Regardless, the commercial is still on air and hasn't been yanked yet, and probably won't be either. As much controversy as it has caused, it causes just as much laughter.

COMMENTARY:

As David Meerman Scott says--which couldn't be any more relevant- We fill our lists with balls and lose sight of the goal-- except, my homies at Axe haven't lost their balls, they've just gotten their balls talked about! It's important to attract the viewers you wanna get-- it's obvious Axe's profile subjects-- one of the many hella steps one's suppposed to follow according to the book-- consisted of immature young adults and males. The only ones causin' an uproar are old cougars and people all about the "old school" and people with sticks up their asses who are probably upset they're not gettin any and have had cobwebs for years. I personally think it's mad funny, but it's innapropriate and i, myself, was shocked to see it aired!